Pamela Potter Ricco earned a Master of Public Administration (MPA) and a Master of Social Work Policy (MSW) from Florida State University in 1993.  While working for Florida’s Supreme Court Chief Justice, she met Jim Towey who had just been named Secretary of the then-Department of Health & Rehabilitative Services (HRS).  She joined Towey when he opened Aging with Dignity and became the organizations’ first staff member in 1995.  Ricco later returned to public service as Communications Director at FL Department of Health and then as Staff Director in the FL Senate Minority Office.  In 2003, she joined the Florida Bankers Association where she spent 22 years as Chief Operating Officer.  In 2025, Ricco returned ‘home’ to Aging with Dignity as Chief Operating Officer.